Satyabrata Samanta

My Journey

Hands-on leader, passionate about application of data analytics & AI for business impact

18 years of experience in solving business problems using data

MA Economics, JNU | B.Sc. Economics, Presidency College | University Rank Holder

GE Capital (now Genpact)

2005 - 2006

Business Analyst

  • Rich experience in harnessing the Power of Data and Analytics for solving real world problems
  • Hands-on experience in leveraging data to drive customer growth and retention for multiple GE businesses

Citibank

2006 - 2014

AVP, Analytics

  • Deep knowledge of Consumer Banking products and P&L. Application of data science for positive business impact
  • Deep knowledge of Customer Lifecycle Management across products and functions
  • Worked for key markets across NA, APAC & LATAM. Set up and grown the Mexico offshore Analytics team. Acted as the lead predictive modeler for Citibank Australia

Fidelity Investments

2014 - 2016

Lead, Business Analytics & Research

  • Research led Innovate Methodologies for marketing & CRM in Investment & Wealth Management domain
  • Hands-on expertise in building investor personas for effective marketing & CRM.
  • Led the segment analytics team for Personal Investments business line

Analyttica

2016 - 2018

VP, Analytics Consulting

  • Led consulting engagements for multiple clients across the globe in BFSI & Retail ​
  • Created measurable impact for businesses through next gen marketing and risk analytics solutions​
  • Experienced the journey of making medium, and small sized enterprises data driven and analytics Savvy​

Accenture Consulting

2018 - 2022

Principal Director, Analytics Consulting

  • Global Head of Data Discovery and Solutioning for business analytics consulting practices​
  • Built the global data discovery team grounds up, led pan Accenture initiatives covering multiple industries and functions
  • Led consulting engagements for large enterprises with onshore and offshore delivery teams​

Wells Fargo

2022 - 2023

VP, Analytics

  • Expertise in Operations Analytics in the Commercial Banking domain​
  • Led cross country teams for Wholesale Lending Operations Data & Analytics. Helped define and benchmark operations KPIs for continuous process improvement and efficiency​
  • Streamlined entire portfolio reporting and defined analytics book of work​

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analytics and AI adoption journey

With our expertise and experience in the field
With our ready to deploy frameworks and methods
With our flexible engagement model curated for your needs
Contact us